A one-minute projection-mapping story for TERANG 2025, transforming Penang Town Hall into a shared Malaysian home where three households—and one curious orange cat—bring the idea of “rojak” to life.
01 — Industry brief
TERANG 2025 invited student teams to create a projection-mapped animation for the historic façade of Penang Town Hall. Under the theme “Rojak,” we explored cultural coexistence as something lived through ordinary routines, shared spaces, and small acts of connection.
02 — The concept
The Town Hall becomes a vertical neighbourhood inhabited by Chinese, Malay, and Indian households. Rojak, an orange neighbourhood cat, crosses between them—turning a shared power failure into the moment that draws everyone together.
03 — Visual research
Our references focused on domestic architecture, household objects, colour, food, and familiar cultural details. Rather than treating culture as decoration, we used research to build recognisable environments with their own rhythms.
04 — Visual direction
A graphic 2D language kept the architecture readable at scale. Each household received a distinct palette—red, green, and saffron—while shared forms and linework helped every scene belong to one world.
05 — Narrative development
We repeatedly simplified the storyline to fit sixty seconds without losing its emotional turn. Story drafts mapped each household’s daily moment, Rojak’s movement, the blackout, and the final gathering into a clear façade-wide sequence.
06 — Motion production
Scenes were assembled in After Effects, where architectural assets, character motion, the cat’s movement, lighting changes, transitions, sound effects, and timing had to work as one continuous projection. Graph editing and repeated pacing passes kept the movement legible across the façade.
07 — Final outcome
The finished minute moves from separate domestic worlds to a single shared celebration—using the projection surface itself as the connective architecture.
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Alistair Ng
alistair.ngyc@gmail.com